How to build a top notch internet marketing strategy?
How would you rate your internet marketing campaigns? Are they highly effective? If yes, can you still improve them? If not, how can you bring it to a level of effectiveness?
How do you build a highly effective internet marketing strategy? An Internet marketing strategy, that will not only keep you in top spot but will also bring in great return on investment.
Online marketing entails a number of components. Ensuring that all these components work together, and work well, will only ensure that you get to your goal. We can explain the core components of an ideal online marketing campaign.
1. Research and when you think you are done, research more!
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” –David Ogilvy. Continue reading
Why should I run PPC ads when my keywords are already ranking in Organic?
Wouldn’t I waste money on PPC when my SEO is doing just fine?
Should I go for PPC or SEO?
Are you baffled by questions like these? You are not alone. This is one question which has always kept advertisers away from Paid advertising on Google or any other network. Well, I have been selling a lot of Paid advertising packages for my digital advertising firm lately. And somehow I have gotten into the root of this question and extracted the cure.
Well, the dilemma does make sense. Why PPC when SEO is fine. Why PPC or SEO, or both? Why not invest in free traffic rather than pay for each click. People tend to think that SEO is a onetime effort which can bring you free traffic till the end time. Yes I know you too had thought that at some point of time. Anyway, I have the queries explained below in the most simple and precise manner. Continue reading
Are you tracking your online campaigns? Why not?
Once Nate decided that he will start advertising online. He had just opened his online flower shop which needed promotion. The first thing Nate did was prepare a media plan. It was a pretty detailed plan. After much thought and consideration, Nate started spending money online. He made some sales now and then. But the returns were not as he had expected. He definitely wasn’t doing something right.
After a month’s pilot run, Nate was unable to see how his campaigns fared. Looks like he wasn’t tracking online campaigns. That’s when he realized that he had already whipped almost 5000 bucks out of his pockets. Loss and agony and eventually withdrawal!
Well, Nate thought he had done everything right. Then why on earth did his campaigns not perform right. The truth is that- after a month’s run, he was unable to tell which of his online elements performed well, which didn’t. Continue reading
Are you an internet marketer?
Do you aspire to be one in the future?
Do you dream of becoming a guru in internet marketing?
Of course you do, right? It’s just a matter of time and you shall be one. However, you have to understand that you might do the perfect things in the most correct manner. But without the right mindset of an expert internet marketer, you could not be as efficient as you would want to. This is something I always emphasize in all my marketing coaching and seminars.
There’s already a lot of self help material available online, so I will limit my article to things that pertain to internet marketing directly. So what is the right mindset for success? It has to do with many general things in life, like doing the right things and doing the things right and being positive and things in general. But if you follow the following points, you will certainly see a change in the way you tackle your marketing efforts. Continue reading
Poor click through rates can be hazardous for your digital campaigns!
Click through rate is something which is often overlooked by many advertising online, not because they aren’t aware of its importance, but because no one is ever sure what an ideal CTR is for a digital campaign. Click through rates define how effective your online marketing campaigns are. And as a matter of fact, all your digital spending depends how you control your Click through rates. Period.
Let me present a live case study of a random campaign. This will clear much of the cloud that might be on your mind instantly. Continue reading
Search vs Display is easily one of the most highly debated comparisons in Digital. Internet Marketing Experts advocate a number of reasons to weigh one against the other. In fact, both have their own pros and cons. But the truth is that- for success, the best strategy is to have a mix of both of them. Why? Because both complement each other. It is for us to capitalize on this fact and craft our campaigns in a way to get the best out of both Search and Display.
If at any point of time, you come across the perplexity of choosing one, or both, here are 5 points that will make your job exponentially easier. Continue reading
“Hey I just spent $2000 on a Facebook campaign but failed to get one single user to fill up the lead form”
“I just exhausted my entire ad budget on an unprofitable campaign that I ran on the LinkedIn”
These are stories of people trying to do spectacular things without even getting the basics right. And when I say basics, I mean the root of it. A clear, precise media plan in nothing less than the most important thing in a digital campaign.
Digital Media Planning for online advertising is ignored by many. It is overlooked by a bunch as something useless, something devoid of value. But let me tell you. This is easily one of online advertising’s biggest misconceptions. Any internet marketing expert will tell you how important digital media planning is for your advertising. All your money could run down the drain if you don’t plan your media well before you switch on your campaign. Continue reading